Replay is the Italian denim and smart casualwear brand that brings its authentic and contemporary style all over the world. Replay began in 1981 as an Italian denim specialist and is now a leading worldwide lifestyle brand with, apart from their clothing and shoes, different successful available products such as beachwear and fragrances. Replay is the official sponsor of the FC Barcelona soccer team of clothing and footwear for the first team and the rest of the Club’s sportsmen and women.